Resources
Market Research
Research is valuable when it reduces uncertainty in a decision.
A practical way to use this
Start by naming the audience, alternatives and assumption you want to test. Interviews and market data answer different questions, so record how each finding was gathered and how much confidence it supports.
Review points
- Write the decision and assumption to test.
- Choose participants who represent the audience.
- Separate observations from interpretation.
- Record limits and unresolved questions.