Resources
Analyst Reports
A report is useful only when its evidence fits your decision.
A practical way to use this
Before relying on an analyst's conclusion, check the publication date, market covered, research method and any commercial sponsorship. Use the questions below to distinguish a helpful comparison from a headline that needs more context.
Review points
- Who funded the research and who was sampled?
- Which geography and organisation size does it cover?
- What changed between the research date and your decision?